You’ll see his whole life is just no one is talking to him, people have stolen his ideas at the company, he’s a nobody. And at a certain point Spider-Man bumps into him and says, ‘You’re my guy, you’re my ears and eyes on the street,’ and he says his name, Max, and no one’s ever said Max Dillon’s name, and he goes ‘Wow.’ And so when Spider-Man leaves he sort of thinks that somehow, ‘I am Spider-Man’s partner,’ and so he starts cutting out his face and pasting it on his board at home. When everything goes bad, his mom doesn’t remember his birthday, I mean all these crazy things happen until finally he has something tragic happen, and then when it turns on he lights it up.