Hewlett Packard Enterprise has partnered with Paramount Pictures for a cross-commercial ad promoting both the movie Star Trek Beyond and a computer architecture from HP. You may watch the video below:
Star Trek Beyond Meets The Machine—and the Future of Technology Begins
“After stopping off at Starbase Earhart, a remote outpost on the fringes of Federation space, the USS Enterprise, halfway into their five-year mission, is destroyed by a powerful, unstoppable wave of unknown aliens. With the crew stranded on a unknown planet and with no apparent means of rescue, they find themselves in conflict with a new ruthless enemy who has a well-earned hatred of the Federation and what it stands for.”
The Machine is actually HPE’s attempt at changing the fundamentals of how computers work. But don’t expect the long-awaited quantum computer here, it’s something different.
Anyway, great ad, I love it! That said, if we ever built an interstellar spaceship to to boldly go where no man has been before, I think the spaceship’s computer will be a quantum computer…
Release date: July 22, 2016.